Promotion Runner creates engaging digital promotions and custom social applications. Our creations differ from the tired turn-key promotions you typically see on the Internet – ours are captivating and deeply immersing “experiences” that build fans and followers and generate buzz.
Social Powered Contests and Sweepstakes
Stand apart from the crowd with Facebook and Twitter contests that combine innovative concepts with exemplary design and execution. When you partner with us you get rock-solid infrastructure, useful metrics and specific promotion marketing know-how – clearly a winning combination.
We specialize in building unique contests and promotions within the Facebook environment and create web-based contests that deeply integrate with Twitter. Our key differentiator is the experiences we build around contests, sweepstakes and other promotions. We tell a story, using your brand or product as the central character and leave the user with memories they willingly share with their social circles.
Another core competency is our ability to span contests and promotions across multiple social networks and the wider web – casting a more inclusive net and prompting your fans and followers to engage and connect with you in more ways. We break the mold by integrating Pinterest, Google + and Foursquare among others in to the mix.
Branded Web Microsites
Web microsites can be used to showcase new products or services and co-ordinate with promotion-specific campaigns. They allow a brand to have end-to-end control over the promotion as well as build search engine popularity.
Using best of breed and cutting edge solutions such as HTML5 and responsive design we create web microsites that are visually stunning and immersing. We provide social optimizations using Facebook and Twitter API hooks in order to maintain a high level of relevance for the shifting social audience.
Mobile Coupons and Promotions
Mobile-optimized promotions, such as coupons, specifically target the hundreds of millions (soon to be billions) of netizens who are spending an ever growing percentage of their time using these devices to access the Internet. Mobile optimized promotions allow customers to access deals on the go, enter contests immediately after discovering them or find out more about your product/brand on the spot.
Our end-to-end mobile promotion initiatives can include Quick-Response (QR) codes or Near-Field Communication (NFC) objects that open responsive-designed, mobile-optimized web microsites. Additional user interaction is facilitated via authentication with Facebook or Twitter credentials – enhancing the virality of the promotion.
Location Powered/Geo Fencing Promotions
Geo-location technology allows smartphone/tablet users to engage with geo-fenced promotions. This relatively new type of marketing is effective because it adds both a physically tangible element to a promotion (bringing, for example, a customer closer to the product) and a gamification element. Promotion Runner Inc. is at the forefront of this new type of marketing — utilizing existing location-based networks such as Foursquare or Facebook Places as well as creating our own end-to-end solutions using cutting-edge technologies such as Near Field Communications (NFC). Some promotions that work well with this type of technology include check-in deals, flash-mob deals, instant win games and loyalty programs.
Gamification marketing can be defined as applying game incentives to ordinary promotion initiatives in order to increase customer interaction and buy-in. Gamification within digital promotions may include awarding badges or other tokens of recognition as well as creating competitions or challenges to be overcome.
Gamification is exploding – with Gartner, Inc predicting more than 50 percent of organizations will include gamification into their customer retention strategies by 2015. They also predict corporations will spend $2.8 billion USD on gamification initiatives in 2012 (up from $100 million in 2011).
So far, we have been working to enhance our Facebook promotions using gamification – creating contests and sweepstakes that reward users for returning to play again as well as giving them challenges in exchange for bonus entries. We are excited to be working on upcoming promotions that are more deeply gamified.
Digital Marketing and Strategy for Promotions
Our preference is to shepherd a digital promotion from inception through development/deployment and propagation. After an initial consultation, we build out the concept while simultaneously creating a digital marketing plan that will make the promotion a success.
Our soup-to-nuts approach includes:
- Social media ad buys
- Search Engine Marketing
- Vertical website ad buys
- Engaging key superusers/nodes across blogs/Facebook/Twitter
- Community manager strategy for social networks
Please contact us today for a consultation.